Premium Payouts

A Premium Payout allows you to earn Robux based on the share of time that Premium members engage in your experiences. You will earn the same amount of Robux for each unit of Premium time spent in your experience, regardless of the experience’s size. Premium Payouts happen automatically , and are in addition to earnings from other monetization methods, such as Game Passes and Private Servers .

To encourage Premium subscriber growth, you can add the Premium Purchase Modal directly into your experiences. The more users upgrade to Premium, the more potential you have to earn premium payout earnings.

Paid Access experiences are not eligible for Premium Payouts.

Accessing Premium Payout Data

Premium Payout data can provide vital feedback to help you understand what factors drive Premium subscribers to your experiences.

To access Premium Payout data:

Navigate to the main page for a specific place in an experience (most data is curated by place, although some data will reflect the entire experience).

Click the … button and select Developer Stats from the context menu. The stats page for the place displays.

In the top navigation, click the Premium tab. The Premium Payout and Premium Visits charts display.

Premium Payout

The Premium Payout chart tracks Premium Payout data based on the following metrics:

Premium Playtime Score is the amount of time Premium subscribers engage with your experience per day. This metric can provide immediate feedback on the impact of new features you release.

Premium Playtime Robux Earned is the amount you can expect to earn for Premium subscriber engagement. This is not based on the daily time Premium subscribers spend engaging with your experience. Instead, this metric looks back at and aggregates each user’s behavior over the past 28 days. As such, even though they have similar trends, this metric has no direct mathematical relationship with the Premium Playtime Score.

Note that the dotted “projected earnings” line will become solid once the payout amount is finalized, at which point payouts are incorporated into the Pending Robux amount here .

Premium Visits

The Premium Visits chart tracks how many visits to your experience are from Premium subscribers . Using the dropdown menu, you can choose either Premium Visit Percentage , Premium Visits , or Total Visits .

Premium Purchase Modal

Another strategy to earn Premium Payouts is to encourage users to upgrade to Premium status through the Premium Purchase Modal . Users can complete the purchase entirely within your experience, and they’ll immediately be granted both Premium and their monthly Robux.

Best Practices

Avoid Paywalls: Do not present the modal as a “paywall” when users enter your experience. This type of aggressive selling irritates most users, and some may not return to play your experience.

Be Honest and Accurate: To improve buyer confidence and trust, clearly describe the benefits of upgrading, both in-experience and within your experience’s description. Do not promise benefits like Robux or other out-of-game rewards that you don’t control.

Avoid Pay-to-Win Upgrades: Do not give Premium members a tactical gameplay advantage over others, such as an array of ultra-powerful weapons that non-Premium users can’t compete against.

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Triggering the Premium Purchase Modal

You can trigger the Premium Purchase Modal with the PromptPremiumPurchase() method. For example, the following code prompts users to purchase Premium when their avatar touches the part that its containing Script is attached to, such as a teleporter that allows access to a Premium-only area.

Checking Membership Level

To test if a user is subscribed to Premium, check their MembershipType property. For instance, you can include the following code sample in a LocalScript to unlock Premium-only shop items. For non-Premium users, you can also trigger the Premium Purchase Modal to prompt an upgrade.

Premium Payouts

A Premium Payout allows you to earn Robux based on the share of time that Premium members engage in your experiences. You will earn the same amount of Robux for each unit of Premium time spent in your experience, regardless of the experience’s size. Premium Payouts happen automatically , and are in addition to earnings from other monetization methods, such as Game Passes and Private Servers .

To encourage Premium subscriber growth, you can add the Premium Purchase Modal directly into your experiences. The more users upgrade to Premium, the more potential you have to earn premium payout earnings.

Paid Access experiences are not eligible for Premium Payouts.

Accessing Premium Payout Data

Premium Payout data can provide vital feedback to help you understand what factors drive Premium subscribers to your experiences.

To access Premium Payout data:

Navigate to the main page for a specific place in an experience (most data is curated by place, although some data will reflect the entire experience).

Click the … button and select Developer Stats from the context menu. The stats page for the place displays.

In the top navigation, click the Premium tab. The Premium Payout and Premium Visits charts display.

Premium Payout

The Premium Payout chart tracks Premium Payout data based on the following metrics:

Premium Playtime Score is the amount of time Premium subscribers engage with your experience per day. This metric can provide immediate feedback on the impact of new features you release.

Premium Playtime Robux Earned is the amount you can expect to earn for Premium subscriber engagement. This is not based on the daily time Premium subscribers spend engaging with your experience. Instead, this metric looks back at and aggregates each user’s behavior over the past 28 days. As such, even though they have similar trends, this metric has no direct mathematical relationship with the Premium Playtime Score.

Note that the dotted “projected earnings” line will become solid once the payout amount is finalized, at which point payouts are incorporated into the Pending Robux amount here .

Premium Visits

The Premium Visits chart tracks how many visits to your experience are from Premium subscribers . Using the dropdown menu, you can choose either Premium Visit Percentage , Premium Visits , or Total Visits .

Premium Purchase Modal

Another strategy to earn Premium Payouts is to encourage users to upgrade to Premium status through the Premium Purchase Modal . Users can complete the purchase entirely within your experience, and they’ll immediately be granted both Premium and their monthly Robux.

Best Practices

Avoid Paywalls: Do not present the modal as a “paywall” when users enter your experience. This type of aggressive selling irritates most users, and some may not return to play your experience.

Be Honest and Accurate: To improve buyer confidence and trust, clearly describe the benefits of upgrading, both in-experience and within your experience’s description. Do not promise benefits like Robux or other out-of-game rewards that you don’t control.

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Avoid Pay-to-Win Upgrades: Do not give Premium members a tactical gameplay advantage over others, such as an array of ultra-powerful weapons that non-Premium users can’t compete against.

Triggering the Premium Purchase Modal

You can trigger the Premium Purchase Modal with the PromptPremiumPurchase() method. For example, the following code prompts users to purchase Premium when their avatar touches the part that its containing Script is attached to, such as a teleporter that allows access to a Premium-only area.

Checking Membership Level

To test if a user is subscribed to Premium, check their MembershipType property. For instance, you can include the following code sample in a LocalScript to unlock Premium-only shop items. For non-Premium users, you can also trigger the Premium Purchase Modal to prompt an upgrade.

Developer Economics

Roblox makes it possible for you to create content and experiences, minimizes upfront costs, and incentivizes you with the right economic structure. During June 2022, 2.7 million creators and developers earned Robux (our platform’s currency). On average, Roblox pays developers 29 cents * per in-experience dollar spent. When you build on Roblox:

You only pay after earning on Roblox. On other platforms, you can incur expenses such as storage, hosting, and infrastructure before you earn any money (or even start building). On Roblox, developers have minimal risk as you are only charged after you monetize, which is reflected in the developer share numbers in Cash Payout Structure . This is your estimated take home after all expenses tied to building, storing, testing, and maintaining an experience have been paid.

Growing an experience on Roblox is significantly more cost effective than off-platform. Developers can take advantage of our organic channels, our network effect, and our cost effective, on-platform ads.

Roblox uses its share of earnings to pay for all the tools, services, support, fees, operating costs, and R&D costs. This lets you build with minimal upfront fees and risk, so you can grow and monetize on the platform more easily.

* 29 cents assumes the full amount of Robux paid out are exchanged through the DevEx program, and not spent on the platform. Figures are as of June 30, 2022.

Cash Payout Structure

The following chart illustrates the estimated utilization of each dollar spent in an experience on Roblox. Note that the chart doesn’t reflect our expenses as disclosed in our GAAP financial statements.

App Stores & Payment Processing Fees

This reflects the processing payment fees related to all purchases of Robux. These fees are paid directly to Apple (iOS), Google and Amazon (Android), and Microsoft (Xbox and Microsoft Store). These costs also include processing fees associated with other payment methods, such as credit card or PayPal, as well as costs associated with the sale of our prepaid cards.

Platform Hosting & Support

These costs relate to Roblox’s maintenance of the servers that all Roblox experiences use, as well as platform-wide customer support, user and experience moderation, and user acquisition.

Platform Investment

These costs relate to future-looking investments in the Roblox platform and ongoing research & development.

Roblox Share

Roblox uses this percentage to cover ongoing services and operating costs.

Developer Share – Developer Exchange

This percentage is the experience owner’s earnings based on transactions in the experience, after cashing out through our Developer Exchange program (before any developer spending on the Roblox platform such as ads). Each developer’s earnings share may differ.

Developer Share – Engagement-Based Payouts (EBP)

Developers also get extra Robux for simply building an engaging experience. Roblox calculates payout based on the share of time a Premium subscriber spends in your experience. These engagement-based payouts happen automatically through the Premium Payouts feature as a way to reward engaging experiences. This percentage reflects our platform average, though the actual percent of earnings from EBP may vary from experience to experience based on the engagement level in the experience.

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Calculating Cash Earned

Depending on how you earn Robux on our platform, your specific share of cash can vary from the average share Roblox pays. Ultimately, we calculate your share of cash with the following variables:

The conversion to real money of all Robux earned from transactions and engagements (as noted above) using our Developer Exchange program.

The following sections describe in more detail how you can 1) earn Robux, 2) how your share of Robux is calculated, and 3) how Robux is converted to cash.

How to Earn Robux

Roblox offers you the following ways to earn Robux by creating content and experiences:

Creating and selling avatar items – Creators can create and sell accessories and clothes for avatars in the Roblox marketplace or in their own experiences.

Offering in-experience purchases – Developers can offer purchases in their experience, such as special abilities and accessories for people to purchase.

Having an engaging experience – Developers earn extra Robux for simply building an engaging experience. Roblox calculates an EBP payout based on the share of time a premium subscriber spends in your experience. These engagement based payouts happen automatically, as a way to reward engaging experiences, and are in addition to payouts based on in-experience purchases.

Creating and selling Studio assets and plugins – Developers can create and sell specialized tools and assets to the community such as models, meshes, and plugins.

How Your Share of Robux is Calculated

You can see your total Robux balance on the Developer Exchange page when signed into your account. When creating or selling anything on Roblox, you will receive a percent of every transaction you’re a part of as follows:

Oftentimes, the creator of the item is also the seller of the item. This is true when you built an experience and also created the items sold in your experience. For example, if you create and sell an “avatar flying ability” in your experience for 100 Robux, you earn 70 Robux for creating and selling the item and Roblox earns 30 Robux (platform share). Other times, you might create items that you sell in the Roblox marketplace. In this case, Roblox is both the seller and the platform and earns 70%, and you earn 30% as the creator.

In addition to Robux earned from a transaction, you might also earn Robux with EBP, which rewards engaging experiences. During June 2022, over 40% of our top 10,000 experiences (based on hours) earned more from EBP than from in-experience purchases.

How Robux is Converted to Cash

Once you earn Robux, you can continue to use it in our platform to buy developer assets, plugins, ads, in-experience items, or virtual items. In addition, when you have at least 50,000 Robux in your account, you can exchange your earned Robux for real currency using the Developer Exchange program. Roblox currently uses an exchange rate of USD 0.0035 per Robux earned to calculate the amount of real currency you receive.

Source https://create.roblox.com/docs/production/monetization/premium-payouts

Source https://create.roblox.com/docs/production/monetization/premium-payouts

Source https://create.roblox.com/docs/production/monetization/economics

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