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17 FUN Things to do in West Edmonton Mall (other than shopping!)

17 FUN Things to do in West Edmonton Mall (other than shopping!)

This blog may contain affiliate links. Read our disclosure policy for more info.

No trip to Edmonton is complete without stopping at the largest mall in the country. But this isn’t just a place to shop until you drop (although there are more than 800 stores for you to do just that!).

The West Edmonton Mall (WEM) is a destination all on its own with attractions, entertainment, and exciting activities for the whole family. I mean, how many malls can boast they have an indoor skating rink, roller coasters, and waterpark?

It’s easy to see why the West Edmonton Mall is considered the city’s top attraction and is one of my favorite spots to spend time in Edmonton. In fact, in my late teens, I actually worked in West Edmonton Mall for about four years. I’ve spent so much time there over the years, and still enjoy visiting whenever I’m back in Edmonton.

There are tons of things to do in West Edmonton Mall, and in this blog, I’ll tell you all about them!

About West Edmonton Mall

lady posing with the Galaxyland sign in West Edmonton Mall

Galaxyland is just one of the many attractions in West Edmonton Mall

The West Edmonton Mall is the second-largest mall in North America, only behind the Mall of America. It was built in 1981 and covers more than 5.3 million square feet.

This massive mall houses over 800 stores, nine attractions, two hotels, and 100 restaurants. No need to worry about parking either as the mall has spots available for 20,000 vehicles!

The best thing about West Edmonton Mall is that there’s so much more to it than just shopping. With tons of fun attractions on offer, you can stay busy here for days! If you’re looking to take in lots of activities, the Multi-Play Passes might be a good investment. They give you access to almost all the attractions including Galaxyland, World Waterpark, Ice Palace, mini-golf, Ed’s Bowling starting at $119 CAD for a two-day pass.

The mall gets about 32 million visitors every year, and perhaps you’ll be the next one walking around this amazing place to visit in Alberta!

Related Read: Heading to Edmonton from Vancouver? Check out our road trip guide to driving from Vancouver to Edmonton inlcuding the BEST stops on the way!

17 Fun Things to do in West Edmonton Mall

1. Visit the West Edmonton Mall Waterpark

the wavepool at the West Edmonton Mall Waterpark

Such a fun place!

Get ready to ride the waves at the World Waterpark in West Edmonton Mall. This waterpark has 20 different waterslides and other features including the world’s largest indoor wave pool.

For the little ones, there’s a fantastic splash park and climbing structure. For the adventurous (or fearless!), the Sky Screamer slide with an electronic trap-door launch sends sliders down 85 feet at speeds reaching 60 km/h (37 mph)! I’ve done this one a few times, and let me tell you, it is definitely an adrenaline rush!

The waterpark is kept at a balmy 31°C (88°F), so it feels like a tropical getaway in the middle of the city. You can even keep the vacation atmosphere going and rent a cabana to spend the day.

The park is typically open from 10 a.m. – 5 p.m. daily, but check the World Waterpark calendar for hours and what slides are open when you want to visit. On occasion, the Waterpark closes for special events.

It’s also recommended you buy tickets online before you go. Prices range from $54 CAD for adults or anyone over 48,” and $44 CAD for kids under 48″ and little ones two and younger are free. There are discounts for two-day passes or twilight passes good for the last three hours of the day, so make sure to see what options work best for your family. Life jackets and swim diapers are free.

2. Play mini-golf

the mini golf in West Edmonton Mall

Professor WEM’s mini golf in the mall.

See if you can get a hole-in-one at Professor WEM’s Adventure Golf. This 18-hole mini-golf course is full of cartoonish characters and colorful features to make for a fun family experience.

I have great memories of mini-golfing with my family as a kid. Still, it’s also a great date night activity or as part of a family vacation. Beware though, depending on your family, this can get competitive!

The mini-golf course is open late, typically until 9 p.m. every day except Sunday, so this is a great activity to do after supper and end off your night.

Tickets can be purchased online or right at the mini-golf course. Admission is $15 CAD for anyone over 11 and $10 CAD for kids ages 3-10. There are also discounts available for seniors and toddlers are free.

3. Explore Galaxyland

the swing ride in Galaxyland in West Edmonton Mall

Just one of the many rides in Galaxyland

There’s nothing quite like an amusement park, and with one right inside the West Edmonton Mall, you don’t need to worry about bad weather putting a damper on the day. Even on the coldest days in Edmonton in winter, you can enjoy Galaxyland.

Galaxyland is the largest indoor amusement park in North America. As such, it’s one of the top things to do in West Edmonton Mall. It has more than 27 rides, including four roller coasters, a carousel, a funhouse, and the Space Shot, where riders blast off 120 feet in the air on the tallest indoor tower ride in the country.

Of course, an amusement park wouldn’t be complete without great food. The smell of mini-doughnuts is irresistible, and of course, favorites like cotton candy and ice cream are a must.

Galaxyland also has those carnival-style games from balloon popping to water gun racing. Try your hand at these and see if you can take home a prize or try out one of the arcade games with more than 100 to choose from.

Admission to Galaxyland is $30 CAD per person for anyone over 43 inches. If you’re only interested in a few rides, there’s the option to buy individual ride points for about $5 CAD each. The park is open from 12 p.m. – 5 p.m. on weekdays and until 7 p.m. on Friday and Saturday nights.

4. Go bowling at Ed’s

lady bowling at Ed

Glow in the dark bowling is my fav!

Another fantastic West Edmonton Mall attraction is Ed’s Bowling. Not only can you expect the traditional bowling experience, but there’s also kingpin bowling, billiards, and escape rooms. It’s a great place to unwind with friends and family.

It is recommended you book in advance, although walk-ins are accepted if there’s room. If you book two or more lanes, they will be side-by-side, which is excellent for families or friends that want to hang out together. Visit at night, and you can take part in glow-bowling where the music is cranked, and the black lights come on!

Booking is per lane, per hour and the cost varies depending on the day and style of bowling you chose. Be prepared to pay $45 CAD for tenpin bowling during the week ($10 cheaper for the Kingpin bowling with smaller bowling balls). Prices go up to $75 CAD per hour for tenpin bowling on Friday and Saturday nights and $50 per hour for Kingpin bowling. Shoe rentals are about an extra $5 CAD.

Ed’s also has three billiard tables, large screen TVs, and food service to keep the fun going after you take off your bowling shoes.

A new addition is the Alien Outbreak Escape Room, where your team will have to figure out what happened to the crew of the Moon Colony Persephone. Work to solve the mystery before time runs out. Admission is $25 CAD per person.

5. Experience DRIVE (WEM’s newest attraction)

a go-kart at DRIVE in West Edmonton Mall

Ready to race around the track?!

The newest attraction at the West Edmonton Mall is perfect if you have a need for speed. Take a spin in the state-of-the-art Sodi race karts at this indoor three-level race track.

The track features a New York streetscape, and these cars are an upgrade from the old school go-carts many of us grew up with. Each race will have 10-12 racers on the track, so it feels like a real competition!

Each race is about seven minutes long and involves 14 laps around the track. All racers have to be 14 years of age or older to drive. Typically, races are booked on a walk-in basis, but you can buy tickets 24 hours in advance – but make sure not to miss your race time as there are no refunds.

The cost is $29 CAD per race. DRIVE is open late until 9 p.m. most nights with extended hours on Fridays, Saturdays, and Sundays. Be sure to create a race account when you arrive to get your scores sent to you by email after the race or grab a printed copy on your way out.

6. Eat and drink on Bourbon Street

entrance to Bourbon Street in West Edmonton Mall

Bourbon Street is the perfect place to eat and drink in the mall.

West Edmonton Mall even has its own Bourbon Street – named after the famous street in New Orleans. This is not your traditional mall food court, though!

Bourbon Street, also referred to as BRBN St., is home to several bars, pubs, and restaurants, so everyone is sure to find something they like. There are great family-friendly restaurants like Boston Pizza, Moxies, and The Old Spaghetti Factory. It’s also a great spot to try something completely different at Japanese Village – one of the best restaurants in all of Edmonton!

Stopping by in-between activities around the mall, Bourbon Street is also a great place to grab a bubble tea from Q-Tea Bubble Tea or ice cream with a freshly-baked waffle cone from Marble Slab Creamery.

If you’re looking for a fun night out here, I love stopping into Hudsons. Known as Canada’s Pub, this is a great place to meet up with friends, enjoy a drink and rest your feet after a long day of exploring all the West Edmonton Mall attractions.

7. Go to the shooting range

If you’re looking for a bit of an adventure, take in the Wild West Shooting Centre. It’s located on the upper level of the mall below the Scotiabank Theatre. This indoor shooting range welcomes beginners to advanced shooters with a tailored experience for everyone.

For first-timers, the range staff are ready to walk you through the experience with safety gear and range coaches. The starter pistol package for newbies starts at $59.99 CAD per person. It includes admission as well as 9mm semi-auto rounds and .38 special revolver rounds. After that, packages go all the way up to $249.95 CAD .

You can also build your own experience by paying the $40 CAD admission to get on the range with a day pass. Then you can buy as many rounds as you would like throughout the day. All safety gear, including eye and ear protection, instruction and coaching, and rentals are provided as part of this.

No license or experience is needed here and walk-ins are welcome. Their staff recommends trying out the .45 Long Colt if you’re looking to channel your inner cowboy as part of the Wild West experience!

Wild West Shooting Centre is open 10 a.m. – 9 p.m. daily, with shorter hours on Sundays.

8. Attend a comedy show

The Comic Strip sign in West Edmonton Mall

We love going here for some laughs!

The West Edmonton Mall is also the perfect place to catch live entertainment. The Comic Strip is a great little comedy club located on Bourbon Street.

You might see comics who’ve been on The Daily Show, America’s Got Talent, the Just for Laughs Festival, or The Tonight Show. They also feature upcoming stars in comedy, so you’ll be sure to have a few laughs no matter who you see.

It’s an excellent option for supper as well on Friday and Saturday nights. The Comic Strip does dinner and a show on those days for around $60 CAD. The dinner package also includes a free ticket to another show of your choice in the future. If you’re just interested in the comedy, tickets are about $25 CAD per show and there’s a show every night of the week.

9. Go to the dinner theatre

group of people at the Jubilations Dinner Theatre in West Edmonton Mall

Out with my family at the Jubilations Dinner Theatre.

The Jubilations Dinner Theatre is a fantastic spot for an entire evening of entertainment, where you might just become part of the show. The cast is known for their hilarious parodies of popular movies, music, and TV shows.

I love that the actors serve your three-course meal, they are often hilarious and never get out of character. Every show has popular songs and themes, and you might just find yourself singing along! My family visits Jubilations on an annual basis – we all love it that much.

What’s great is that this can be fun for the whole family. There are lunchtime shows aimed at kids and parents, including a two-act musical comedy and a three-course meal. Tickets are about $40 for these shows, and they are so popular, the shows typically sell out in advance. So plan ahead if you can!

Tickets for the evening shows start at $70 CAD and can be purchased online. It’s best to park in the West Edmonton Mall parking lot and enter through entrance #31 on the east side of the mall as that’s closest to the theatre.

10. Test your skills at The Rec Room

people playing a game at The Rec Room

The perfect place to get competitive! Photo Credit: The Rec Room West Edmonton Mall

The Rec Room is 54,000 square feet of games, food, and entertainment right inside West Edmonton Mall. It’s the ultimate place to gather with your friends or family and grab something to eat while taking part in a bit of friendly competition.

My favorite part is the 80+ games including the classics like Pac-Man, Mario Kart, and Angry Birds. There’s also ping pong and pool tables, shuffleboard, and an augmented climbing wall where you get to play games while climbing 12 feet up in the air.

The two restaurants inside The Rec Room are dedicated to Canadian cuisine. You’ll find mouth-watering poutine at The Shed with amazing house-cut fries. At THREE10, named after Canada’s three territories and 10 provinces, you’ll find a wide variety of dishes with a Canadian twist.

The Rec Room has huge TVs to catch the big game – Go Oilers! There’s also a dance floor and a stage for live performances. One of my good friends actually is a regular performer here.

The Rec Room opens at noon and stays open until 11 p.m. on Friday and Saturday nights.

11. Relax with an Aqua Massage

Aqua Massage in West Edmonton Mall

A water massage where you don’t actually get wet!

After a full day of West Edmonton Mall attractions, there’s no better way to relax and get off your feet than an aqua massage.

Cloud 9 Aqua Massage uses unique massage beds that have streams of pressured water for a full body massage. But, you don’t get wet! What’s great is that the pressure is adjustable with a provided remote, so you can give extra TLC to whatever might need it – maybe your sore back from carrying all those shopping bags?

The water is heated and will help you unwind as part of your vacation or just give you the getaway experience for a few minutes.

The massages start at $25 CAD, so a really affordable way to relax and rejuvenate before your next activity in West Edmonton Mall.

12. Go ice skating at the indoor rink

the indoor skating rink in West Edmonton Mall

This is one really neat attraction in West Edmonton Mall.

This is one of the most well-known attractions in West Edmonton Mall – the unique indoor skating rink! The Ice Palace is right in the center of the mall, and when you’re skating on it, you’ll feel like you have an audience … because you do! Two levels of the mall surround the rink, and whether you’re on the ice or a spectator, it’s a must-see.

They do host public skate times on weekdays from 11 a.m. – 4 p.m., but check the hours online before you go as they can vary day-to-day. Admission is $15 CAD for adults and $10 CAD for kids. They offer skate rentals and helmets if you didn’t bring your own.

You might even catch a hockey tournament or figure skating competition in action. The rink is also sometimes covered up for non-ice activities like concerts or cheerleading competitions. So you could see a totally different type of entertainment at the Ice Palace depending on when you visit.

The facility has recently undergone a $3 million renovation and it’s a beautiful spot to watch some skating or take to the ice yourself.

13. Spend the night in a theme room at Fantasyland Hotel

the inside of the princess themed room in Fantasyland Hotel, West Edmonton Mall

There are so many different theme rooms to choose from! Photo Credit: Fantasyland Hotel

The Fantasyland Hotel is located inside the West Edmonton Mall – perfect for an easy place to crash after a full day exploring all the mall has to offer. This hotel has been listed among the top 10 most unique hotels in the world and it’s easy to see why.

The hotel is best known for the AMAZING theme rooms that you have to see to believe. I love the Roman rooms with the detailed décor and jacuzzi tub right in the room. There are also Space rooms complete with bunk beds designed to look like spaceship capsules. The Polynesian rooms have been recently renovated and are perfect for an island escape in the middle of the city.

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The theme rooms can book up quickly, and there’s only a limited amount available in each theme. So make sure to book early to guarantee the theme room you have your heart set on.

The best part is that after enjoying your totally unique theme room, you can step outside your hotel right into the mall to continue exploring all that WEM has to offer.

Related Read: Are you heading to West Edmonton Mall from Calgary? Check out our blog about driving from Calgary to Edmonton including the best places to stop on the way!

14. Satisfy your sweet tooth

Rocky Mountain Chocolate Facotry storefront in West Edmonton Mall

These guys make the best chocolate!

For me, no trip to West Edmonton Mall is complete without a treat … or two or three. There are so many places to choose from – the most challenging part will be picking what you want to eat!

If you’re craving classic treats, a stop at Candy Candy is a must. They have the widest selection of bulk candy and favorites like Nerds or Jelly Belly jellybeans.

If chocolate is more your thing, you can’t go wrong with a stop at Purdy’s for one of their famous hedgehog chocolates (my personal favorite.) Rocky Mountain Chocolate Factory also has the best gourmet fudge and Cookies by George is known for its delicious cookies, all made by hand in small batches.

For more salty treats, Wetzel’s Pretzels is a place you’ll probably smell before you can see. This is because they are constantly taking pretzels right from the oven. Or I recommend grabbing some popcorn to go from Popcornwala, which has traditional flavors as well as a twist with East Indian spices.

These places are great to grab something to eat while you are wandering the mall, but also good to pick up a gift for someone at home or to take home for yourself. The treats are pretty tasty though, so it may be a challenge not eating them all yourself!

Related Read: You can also find Rocky Mountain Chocolate Factory stores in other locations across Canada including Banff, Kelowna, and Vancouver!

15. Do some high-end shopping

inside West Edmonton Mall

There are tons of high-end stores to shop! Photo Credit: jewhyte on Deposit Photos

Take advantage of the opportunity to treat yourself to something extra special from the many designer stores within the mall. There are some here at West Edmonton Mall that you won’t find anywhere else in Canada.

One of those is SJP by Sarah Jessica Parker. This high-end shoe store started by the Sex and the City actress features colorful high-heels handmade in Italy and retail for about $400-$700 per pair. This is the only Canadian store and you’ll have to go to places like New York or Dubai to find another SJP location!

The mall is home to the only standalone Gucci location in Alberta. The store has bags, shoes, accessories, jewelry, watches, fragrances, and eyewear. It’s a huge space that instantly feels luxurious with velvet armchairs and artisan-painted floors from Italy.

The Gucci store is part of a growing “luxury” section of the mall that includes Louis Vuitton, Saint Laurent, and Tiffany & Co.

Related Read: One of the best things to do in Calgary in the winter is shopping. Calgary, located about a 3-hour drive from Edmonton also has some huge malls!

16. Visit Chinatown

One of the other great things to do in West Edmonton Mall is exploring Chinatown. It’s located right above Bourbon Street and is designed to look like a Chinese marketplace.

There’s a beautiful koi pond at the center with calligraphy, ornamental paving, and red and gold accents. Chinatown is “guarded” by two giant lion statues and a festive dragon.

This area of the mall has some really unique shops and restaurants to buy everything from noodles to tea to jewelry. I often stop in for some delicious Pho. It’s a great way to get a taste of Asian culture without having to leave the country.

17. Wander Europa Boulevard

Europa Blvd in West Edmonton Mall

Europa Boulevard is one of the neat theme streets in WEM. Photo Credit: jewhyte on Deposit Photos

This is another excellent themed “street” inside the mall that will transport you to an old European city. Europa Boulevard is lined with tiny balconies, European architecture, and a gorgeous skylight.

It has a variety of stores carrying fashion from some of the top brands including Diesel, Ed Hardy, True Religion, and Lacoste. You’ll also find designer brands here including Michael Kors, Burberry, Versace, and Prada.

One of the newer fashionable additions to Europe Boulevard is Simons. This is the first location outside Quebec, and it has some of the top designers in the world along with their exclusive house labels. I can never leave Simons empty-handed, they carry the coolest clothes at great prices.

Spending some time in Edmonton this winter? Check out our blog about 30 fun things to do in Edmonton in the winter months!

Where to Stay near West Edmonton Mall

inside the space room at Fantasyland Hotel

How cool is the Space Room at Fantasyland Hotel? Photo Credit: Fantasyland Hotel

If you’re coming to Edmonton to primarily visit West Edmonton Mall then you’ll likely need a place to stay nearby. Luckily, there are plenty of great hotels near Wes Edmonton Mall to suit any budget.

O course, the closest hotel to WEM is actually in the mall. Fantasyland Hotel is an upper-scale hotel featuring special “theme” rooms. Choose between family-friendly rooms like the Space Rooms, or for couples, opt for something a little more romantic such as the Roman Room. Fantasyland Hotel isn’t cheap though, but an experience as unique as this is totally worth the $300 CAD+ price tag. Standard hotel rooms are also available and are much cheaper at around $200 a night.

West Edmonton Mall Inn is located just across the street from the mall. It is a little more budget-friendly and offers standard Queen and King rooms. You can get a room here for as little as $100 CAD per night. They also have pet-friendly rooms which is a huge bonus for anybody traveling with furbabies.

If you don’t mind a short 5-minute drive, then you could stay at Element Edmonton West. As one of the most highly-reviewed hotels in the city, you really can’t go wrong. This hotel features an indoor pool and hot tub, fitness center, and an onsite- restaurant and bar.

Renting a Car in Alberta

The Icefields Parkway, Banff National Park

The Icefields Parkway, Banff National Park

If you’re arriving in Alberta via plane then I can’t recommend getting a rental car enough. Canada is a large country and traveling between cities and even just getting out to some of the best places to visit in Alberta requires transport. Although you can use public transport, on some occasions, it means your trip will not only require more time but more planning.

Car rental in Canada is relatively cheap, especially if you get a budget car. The cheapest car with pickup and drop-off in different locations is around $100 CAD per day. The price does vary though depending on the time of year and the type of car that you rent. For car rentals, I use the website DiscoverCars.com. It’s a search engine with lots of deals with good customer service. In fact, I’ve used them all over the world including in Chile, New Zealand, and Australia.

Another popular option is to rent a campervan or motorhome (only for the brave in winter.) Using Motorhome Republic you can search hundreds of deals across multiple companies to pick a great vehicle and the cheapest price. Having a motorhome is a stunning way to see Canada, and using crown land and campsites, you can often camp for free or very cheap in the most beautiful places imaginable!

Canada Travel Essentials

Bailey stands on a mountain in essential gear for the Canadian Rockies

A windproof jacket and Buff will save you in the mountains!

Before you decide to head off and explore the gorgeous mountains, lakes, towns, and cities around Canada it’s important to have the right equipment. Of course, it’s likely you’ll have most of the basics already but there are some common items people forget that I never travel without.

Crampons: In winter, crampons are super handy, but what people don’t realize is that they come in handy in summer too. In fact, up until mid-July, you can still expect icy conditions in the mountains. The pair I use is only $37 CAD and they have lasted me 3 seasons so far!

Waterproof shell: Most people will have this item but I thought I’d include it anyway since it’s so handy in Canada. The Columbia waterproof jacket is a lightweight windproof jacket that will seriously save you in many situations. The best part, though? It comes in pink!

Bear bells: These are a must, and for the price, you shouldn’t hike without them. The bear bells I use are only $9 CAD and they come with a silencer (a must) so you can easily travel with them.

Scent-proof bag (for bears): Most people think you only need to keep the smell of food away from you when you’re overnight camping. However, bears can smell the food in your bag while you’re hiking and the best way to avoid an encounter is to use a scent-proof bear bag. Basically, you put your food in the bag and the bear cannot smell it while you’re hiking. This is one item most people never have (I never hike without it) but it could save you and the bear.

Buff: I love my buff! Seriously, I go nowhere without it both in winter and summer. There are a few brands around but I always buy the original Buff (you know, the one from Survivor!) They’re a little more expensive but the material is good quality and both breathable and quick drying.

Dry bag: I have expensive camera equipment, so I always travel with a dry bag large enough to fit some of my equipment. It can be a camera, book, binoculars, or even my keys. Regardless, a dry bag gives me peace of mind! The MARCHWAY bag is really good quality, and when not in use, takes up only a small amount of room.

Binoculars: I love my binoculars! Seriously they have come in handy so many times, especially when I’m looking for wildlife. The best part is, I use a set that only costs $25 CAD and they serve my basic needs without any issues!

Before you go…

girl playing a game in Galaxyland in West Edmonton Mall

Thanks for reading! I hope you enjoy exploring all that West Edmonton Mall has to offer!

The West Edmonton Mall is full of activities for the whole family, and it’s not just about the shopping. You can plan an entire getaway here.

I hope that our blog about the best things to do in West Edmonton Mall has proven helpful. If so, be sure to check out our other blogs about some popular destinations in Alberta including:

17 FUN Things to do in West Edmonton Mall (other than shopping!)

17 FUN Things to do in West Edmonton Mall (other than shopping!)

This blog may contain affiliate links. Read our disclosure policy for more info.

No trip to Edmonton is complete without stopping at the largest mall in the country. But this isn’t just a place to shop until you drop (although there are more than 800 stores for you to do just that!).

The West Edmonton Mall (WEM) is a destination all on its own with attractions, entertainment, and exciting activities for the whole family. I mean, how many malls can boast they have an indoor skating rink, roller coasters, and waterpark?

It’s easy to see why the West Edmonton Mall is considered the city’s top attraction and is one of my favorite spots to spend time in Edmonton. In fact, in my late teens, I actually worked in West Edmonton Mall for about four years. I’ve spent so much time there over the years, and still enjoy visiting whenever I’m back in Edmonton.

There are tons of things to do in West Edmonton Mall, and in this blog, I’ll tell you all about them!

About West Edmonton Mall

lady posing with the Galaxyland sign in West Edmonton Mall

Galaxyland is just one of the many attractions in West Edmonton Mall

The West Edmonton Mall is the second-largest mall in North America, only behind the Mall of America. It was built in 1981 and covers more than 5.3 million square feet.

This massive mall houses over 800 stores, nine attractions, two hotels, and 100 restaurants. No need to worry about parking either as the mall has spots available for 20,000 vehicles!

The best thing about West Edmonton Mall is that there’s so much more to it than just shopping. With tons of fun attractions on offer, you can stay busy here for days! If you’re looking to take in lots of activities, the Multi-Play Passes might be a good investment. They give you access to almost all the attractions including Galaxyland, World Waterpark, Ice Palace, mini-golf, Ed’s Bowling starting at $119 CAD for a two-day pass.

The mall gets about 32 million visitors every year, and perhaps you’ll be the next one walking around this amazing place to visit in Alberta!

Related Read: Heading to Edmonton from Vancouver? Check out our road trip guide to driving from Vancouver to Edmonton inlcuding the BEST stops on the way!

17 Fun Things to do in West Edmonton Mall

1. Visit the West Edmonton Mall Waterpark

the wavepool at the West Edmonton Mall Waterpark

Such a fun place!

Get ready to ride the waves at the World Waterpark in West Edmonton Mall. This waterpark has 20 different waterslides and other features including the world’s largest indoor wave pool.

For the little ones, there’s a fantastic splash park and climbing structure. For the adventurous (or fearless!), the Sky Screamer slide with an electronic trap-door launch sends sliders down 85 feet at speeds reaching 60 km/h (37 mph)! I’ve done this one a few times, and let me tell you, it is definitely an adrenaline rush!

The waterpark is kept at a balmy 31°C (88°F), so it feels like a tropical getaway in the middle of the city. You can even keep the vacation atmosphere going and rent a cabana to spend the day.

The park is typically open from 10 a.m. – 5 p.m. daily, but check the World Waterpark calendar for hours and what slides are open when you want to visit. On occasion, the Waterpark closes for special events.

It’s also recommended you buy tickets online before you go. Prices range from $54 CAD for adults or anyone over 48,” and $44 CAD for kids under 48″ and little ones two and younger are free. There are discounts for two-day passes or twilight passes good for the last three hours of the day, so make sure to see what options work best for your family. Life jackets and swim diapers are free.

2. Play mini-golf

the mini golf in West Edmonton Mall

Professor WEM’s mini golf in the mall.

See if you can get a hole-in-one at Professor WEM’s Adventure Golf. This 18-hole mini-golf course is full of cartoonish characters and colorful features to make for a fun family experience.

I have great memories of mini-golfing with my family as a kid. Still, it’s also a great date night activity or as part of a family vacation. Beware though, depending on your family, this can get competitive!

The mini-golf course is open late, typically until 9 p.m. every day except Sunday, so this is a great activity to do after supper and end off your night.

Tickets can be purchased online or right at the mini-golf course. Admission is $15 CAD for anyone over 11 and $10 CAD for kids ages 3-10. There are also discounts available for seniors and toddlers are free.

3. Explore Galaxyland

the swing ride in Galaxyland in West Edmonton Mall

Just one of the many rides in Galaxyland

There’s nothing quite like an amusement park, and with one right inside the West Edmonton Mall, you don’t need to worry about bad weather putting a damper on the day. Even on the coldest days in Edmonton in winter, you can enjoy Galaxyland.

Galaxyland is the largest indoor amusement park in North America. As such, it’s one of the top things to do in West Edmonton Mall. It has more than 27 rides, including four roller coasters, a carousel, a funhouse, and the Space Shot, where riders blast off 120 feet in the air on the tallest indoor tower ride in the country.

Of course, an amusement park wouldn’t be complete without great food. The smell of mini-doughnuts is irresistible, and of course, favorites like cotton candy and ice cream are a must.

Galaxyland also has those carnival-style games from balloon popping to water gun racing. Try your hand at these and see if you can take home a prize or try out one of the arcade games with more than 100 to choose from.

Admission to Galaxyland is $30 CAD per person for anyone over 43 inches. If you’re only interested in a few rides, there’s the option to buy individual ride points for about $5 CAD each. The park is open from 12 p.m. – 5 p.m. on weekdays and until 7 p.m. on Friday and Saturday nights.

4. Go bowling at Ed’s

lady bowling at Ed

Glow in the dark bowling is my fav!

Another fantastic West Edmonton Mall attraction is Ed’s Bowling. Not only can you expect the traditional bowling experience, but there’s also kingpin bowling, billiards, and escape rooms. It’s a great place to unwind with friends and family.

It is recommended you book in advance, although walk-ins are accepted if there’s room. If you book two or more lanes, they will be side-by-side, which is excellent for families or friends that want to hang out together. Visit at night, and you can take part in glow-bowling where the music is cranked, and the black lights come on!

Booking is per lane, per hour and the cost varies depending on the day and style of bowling you chose. Be prepared to pay $45 CAD for tenpin bowling during the week ($10 cheaper for the Kingpin bowling with smaller bowling balls). Prices go up to $75 CAD per hour for tenpin bowling on Friday and Saturday nights and $50 per hour for Kingpin bowling. Shoe rentals are about an extra $5 CAD.

Ed’s also has three billiard tables, large screen TVs, and food service to keep the fun going after you take off your bowling shoes.

A new addition is the Alien Outbreak Escape Room, where your team will have to figure out what happened to the crew of the Moon Colony Persephone. Work to solve the mystery before time runs out. Admission is $25 CAD per person.

5. Experience DRIVE (WEM’s newest attraction)

a go-kart at DRIVE in West Edmonton Mall

Ready to race around the track?!

The newest attraction at the West Edmonton Mall is perfect if you have a need for speed. Take a spin in the state-of-the-art Sodi race karts at this indoor three-level race track.

The track features a New York streetscape, and these cars are an upgrade from the old school go-carts many of us grew up with. Each race will have 10-12 racers on the track, so it feels like a real competition!

Each race is about seven minutes long and involves 14 laps around the track. All racers have to be 14 years of age or older to drive. Typically, races are booked on a walk-in basis, but you can buy tickets 24 hours in advance – but make sure not to miss your race time as there are no refunds.

The cost is $29 CAD per race. DRIVE is open late until 9 p.m. most nights with extended hours on Fridays, Saturdays, and Sundays. Be sure to create a race account when you arrive to get your scores sent to you by email after the race or grab a printed copy on your way out.

6. Eat and drink on Bourbon Street

entrance to Bourbon Street in West Edmonton Mall

Bourbon Street is the perfect place to eat and drink in the mall.

West Edmonton Mall even has its own Bourbon Street – named after the famous street in New Orleans. This is not your traditional mall food court, though!

Bourbon Street, also referred to as BRBN St., is home to several bars, pubs, and restaurants, so everyone is sure to find something they like. There are great family-friendly restaurants like Boston Pizza, Moxies, and The Old Spaghetti Factory. It’s also a great spot to try something completely different at Japanese Village – one of the best restaurants in all of Edmonton!

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Stopping by in-between activities around the mall, Bourbon Street is also a great place to grab a bubble tea from Q-Tea Bubble Tea or ice cream with a freshly-baked waffle cone from Marble Slab Creamery.

If you’re looking for a fun night out here, I love stopping into Hudsons. Known as Canada’s Pub, this is a great place to meet up with friends, enjoy a drink and rest your feet after a long day of exploring all the West Edmonton Mall attractions.

7. Go to the shooting range

If you’re looking for a bit of an adventure, take in the Wild West Shooting Centre. It’s located on the upper level of the mall below the Scotiabank Theatre. This indoor shooting range welcomes beginners to advanced shooters with a tailored experience for everyone.

For first-timers, the range staff are ready to walk you through the experience with safety gear and range coaches. The starter pistol package for newbies starts at $59.99 CAD per person. It includes admission as well as 9mm semi-auto rounds and .38 special revolver rounds. After that, packages go all the way up to $249.95 CAD .

You can also build your own experience by paying the $40 CAD admission to get on the range with a day pass. Then you can buy as many rounds as you would like throughout the day. All safety gear, including eye and ear protection, instruction and coaching, and rentals are provided as part of this.

No license or experience is needed here and walk-ins are welcome. Their staff recommends trying out the .45 Long Colt if you’re looking to channel your inner cowboy as part of the Wild West experience!

Wild West Shooting Centre is open 10 a.m. – 9 p.m. daily, with shorter hours on Sundays.

8. Attend a comedy show

The Comic Strip sign in West Edmonton Mall

We love going here for some laughs!

The West Edmonton Mall is also the perfect place to catch live entertainment. The Comic Strip is a great little comedy club located on Bourbon Street.

You might see comics who’ve been on The Daily Show, America’s Got Talent, the Just for Laughs Festival, or The Tonight Show. They also feature upcoming stars in comedy, so you’ll be sure to have a few laughs no matter who you see.

It’s an excellent option for supper as well on Friday and Saturday nights. The Comic Strip does dinner and a show on those days for around $60 CAD. The dinner package also includes a free ticket to another show of your choice in the future. If you’re just interested in the comedy, tickets are about $25 CAD per show and there’s a show every night of the week.

9. Go to the dinner theatre

group of people at the Jubilations Dinner Theatre in West Edmonton Mall

Out with my family at the Jubilations Dinner Theatre.

The Jubilations Dinner Theatre is a fantastic spot for an entire evening of entertainment, where you might just become part of the show. The cast is known for their hilarious parodies of popular movies, music, and TV shows.

I love that the actors serve your three-course meal, they are often hilarious and never get out of character. Every show has popular songs and themes, and you might just find yourself singing along! My family visits Jubilations on an annual basis – we all love it that much.

What’s great is that this can be fun for the whole family. There are lunchtime shows aimed at kids and parents, including a two-act musical comedy and a three-course meal. Tickets are about $40 for these shows, and they are so popular, the shows typically sell out in advance. So plan ahead if you can!

Tickets for the evening shows start at $70 CAD and can be purchased online. It’s best to park in the West Edmonton Mall parking lot and enter through entrance #31 on the east side of the mall as that’s closest to the theatre.

10. Test your skills at The Rec Room

people playing a game at The Rec Room

The perfect place to get competitive! Photo Credit: The Rec Room West Edmonton Mall

The Rec Room is 54,000 square feet of games, food, and entertainment right inside West Edmonton Mall. It’s the ultimate place to gather with your friends or family and grab something to eat while taking part in a bit of friendly competition.

My favorite part is the 80+ games including the classics like Pac-Man, Mario Kart, and Angry Birds. There’s also ping pong and pool tables, shuffleboard, and an augmented climbing wall where you get to play games while climbing 12 feet up in the air.

The two restaurants inside The Rec Room are dedicated to Canadian cuisine. You’ll find mouth-watering poutine at The Shed with amazing house-cut fries. At THREE10, named after Canada’s three territories and 10 provinces, you’ll find a wide variety of dishes with a Canadian twist.

The Rec Room has huge TVs to catch the big game – Go Oilers! There’s also a dance floor and a stage for live performances. One of my good friends actually is a regular performer here.

The Rec Room opens at noon and stays open until 11 p.m. on Friday and Saturday nights.

11. Relax with an Aqua Massage

Aqua Massage in West Edmonton Mall

A water massage where you don’t actually get wet!

After a full day of West Edmonton Mall attractions, there’s no better way to relax and get off your feet than an aqua massage.

Cloud 9 Aqua Massage uses unique massage beds that have streams of pressured water for a full body massage. But, you don’t get wet! What’s great is that the pressure is adjustable with a provided remote, so you can give extra TLC to whatever might need it – maybe your sore back from carrying all those shopping bags?

The water is heated and will help you unwind as part of your vacation or just give you the getaway experience for a few minutes.

The massages start at $25 CAD, so a really affordable way to relax and rejuvenate before your next activity in West Edmonton Mall.

12. Go ice skating at the indoor rink

the indoor skating rink in West Edmonton Mall

This is one really neat attraction in West Edmonton Mall.

This is one of the most well-known attractions in West Edmonton Mall – the unique indoor skating rink! The Ice Palace is right in the center of the mall, and when you’re skating on it, you’ll feel like you have an audience … because you do! Two levels of the mall surround the rink, and whether you’re on the ice or a spectator, it’s a must-see.

They do host public skate times on weekdays from 11 a.m. – 4 p.m., but check the hours online before you go as they can vary day-to-day. Admission is $15 CAD for adults and $10 CAD for kids. They offer skate rentals and helmets if you didn’t bring your own.

You might even catch a hockey tournament or figure skating competition in action. The rink is also sometimes covered up for non-ice activities like concerts or cheerleading competitions. So you could see a totally different type of entertainment at the Ice Palace depending on when you visit.

The facility has recently undergone a $3 million renovation and it’s a beautiful spot to watch some skating or take to the ice yourself.

13. Spend the night in a theme room at Fantasyland Hotel

the inside of the princess themed room in Fantasyland Hotel, West Edmonton Mall

There are so many different theme rooms to choose from! Photo Credit: Fantasyland Hotel

The Fantasyland Hotel is located inside the West Edmonton Mall – perfect for an easy place to crash after a full day exploring all the mall has to offer. This hotel has been listed among the top 10 most unique hotels in the world and it’s easy to see why.

The hotel is best known for the AMAZING theme rooms that you have to see to believe. I love the Roman rooms with the detailed décor and jacuzzi tub right in the room. There are also Space rooms complete with bunk beds designed to look like spaceship capsules. The Polynesian rooms have been recently renovated and are perfect for an island escape in the middle of the city.

The theme rooms can book up quickly, and there’s only a limited amount available in each theme. So make sure to book early to guarantee the theme room you have your heart set on.

The best part is that after enjoying your totally unique theme room, you can step outside your hotel right into the mall to continue exploring all that WEM has to offer.

Related Read: Are you heading to West Edmonton Mall from Calgary? Check out our blog about driving from Calgary to Edmonton including the best places to stop on the way!

14. Satisfy your sweet tooth

Rocky Mountain Chocolate Facotry storefront in West Edmonton Mall

These guys make the best chocolate!

For me, no trip to West Edmonton Mall is complete without a treat … or two or three. There are so many places to choose from – the most challenging part will be picking what you want to eat!

If you’re craving classic treats, a stop at Candy Candy is a must. They have the widest selection of bulk candy and favorites like Nerds or Jelly Belly jellybeans.

If chocolate is more your thing, you can’t go wrong with a stop at Purdy’s for one of their famous hedgehog chocolates (my personal favorite.) Rocky Mountain Chocolate Factory also has the best gourmet fudge and Cookies by George is known for its delicious cookies, all made by hand in small batches.

For more salty treats, Wetzel’s Pretzels is a place you’ll probably smell before you can see. This is because they are constantly taking pretzels right from the oven. Or I recommend grabbing some popcorn to go from Popcornwala, which has traditional flavors as well as a twist with East Indian spices.

These places are great to grab something to eat while you are wandering the mall, but also good to pick up a gift for someone at home or to take home for yourself. The treats are pretty tasty though, so it may be a challenge not eating them all yourself!

Related Read: You can also find Rocky Mountain Chocolate Factory stores in other locations across Canada including Banff, Kelowna, and Vancouver!

15. Do some high-end shopping

inside West Edmonton Mall

There are tons of high-end stores to shop! Photo Credit: jewhyte on Deposit Photos

Take advantage of the opportunity to treat yourself to something extra special from the many designer stores within the mall. There are some here at West Edmonton Mall that you won’t find anywhere else in Canada.

One of those is SJP by Sarah Jessica Parker. This high-end shoe store started by the Sex and the City actress features colorful high-heels handmade in Italy and retail for about $400-$700 per pair. This is the only Canadian store and you’ll have to go to places like New York or Dubai to find another SJP location!

The mall is home to the only standalone Gucci location in Alberta. The store has bags, shoes, accessories, jewelry, watches, fragrances, and eyewear. It’s a huge space that instantly feels luxurious with velvet armchairs and artisan-painted floors from Italy.

The Gucci store is part of a growing “luxury” section of the mall that includes Louis Vuitton, Saint Laurent, and Tiffany & Co.

Related Read: One of the best things to do in Calgary in the winter is shopping. Calgary, located about a 3-hour drive from Edmonton also has some huge malls!

16. Visit Chinatown

One of the other great things to do in West Edmonton Mall is exploring Chinatown. It’s located right above Bourbon Street and is designed to look like a Chinese marketplace.

There’s a beautiful koi pond at the center with calligraphy, ornamental paving, and red and gold accents. Chinatown is “guarded” by two giant lion statues and a festive dragon.

This area of the mall has some really unique shops and restaurants to buy everything from noodles to tea to jewelry. I often stop in for some delicious Pho. It’s a great way to get a taste of Asian culture without having to leave the country.

17. Wander Europa Boulevard

Europa Blvd in West Edmonton Mall

Europa Boulevard is one of the neat theme streets in WEM. Photo Credit: jewhyte on Deposit Photos

This is another excellent themed “street” inside the mall that will transport you to an old European city. Europa Boulevard is lined with tiny balconies, European architecture, and a gorgeous skylight.

It has a variety of stores carrying fashion from some of the top brands including Diesel, Ed Hardy, True Religion, and Lacoste. You’ll also find designer brands here including Michael Kors, Burberry, Versace, and Prada.

One of the newer fashionable additions to Europe Boulevard is Simons. This is the first location outside Quebec, and it has some of the top designers in the world along with their exclusive house labels. I can never leave Simons empty-handed, they carry the coolest clothes at great prices.

Spending some time in Edmonton this winter? Check out our blog about 30 fun things to do in Edmonton in the winter months!

Where to Stay near West Edmonton Mall

inside the space room at Fantasyland Hotel

How cool is the Space Room at Fantasyland Hotel? Photo Credit: Fantasyland Hotel

If you’re coming to Edmonton to primarily visit West Edmonton Mall then you’ll likely need a place to stay nearby. Luckily, there are plenty of great hotels near Wes Edmonton Mall to suit any budget.

O course, the closest hotel to WEM is actually in the mall. Fantasyland Hotel is an upper-scale hotel featuring special “theme” rooms. Choose between family-friendly rooms like the Space Rooms, or for couples, opt for something a little more romantic such as the Roman Room. Fantasyland Hotel isn’t cheap though, but an experience as unique as this is totally worth the $300 CAD+ price tag. Standard hotel rooms are also available and are much cheaper at around $200 a night.

West Edmonton Mall Inn is located just across the street from the mall. It is a little more budget-friendly and offers standard Queen and King rooms. You can get a room here for as little as $100 CAD per night. They also have pet-friendly rooms which is a huge bonus for anybody traveling with furbabies.

If you don’t mind a short 5-minute drive, then you could stay at Element Edmonton West. As one of the most highly-reviewed hotels in the city, you really can’t go wrong. This hotel features an indoor pool and hot tub, fitness center, and an onsite- restaurant and bar.

Renting a Car in Alberta

The Icefields Parkway, Banff National Park

The Icefields Parkway, Banff National Park

If you’re arriving in Alberta via plane then I can’t recommend getting a rental car enough. Canada is a large country and traveling between cities and even just getting out to some of the best places to visit in Alberta requires transport. Although you can use public transport, on some occasions, it means your trip will not only require more time but more planning.

Car rental in Canada is relatively cheap, especially if you get a budget car. The cheapest car with pickup and drop-off in different locations is around $100 CAD per day. The price does vary though depending on the time of year and the type of car that you rent. For car rentals, I use the website DiscoverCars.com. It’s a search engine with lots of deals with good customer service. In fact, I’ve used them all over the world including in Chile, New Zealand, and Australia.

Another popular option is to rent a campervan or motorhome (only for the brave in winter.) Using Motorhome Republic you can search hundreds of deals across multiple companies to pick a great vehicle and the cheapest price. Having a motorhome is a stunning way to see Canada, and using crown land and campsites, you can often camp for free or very cheap in the most beautiful places imaginable!

Canada Travel Essentials

Bailey stands on a mountain in essential gear for the Canadian Rockies

A windproof jacket and Buff will save you in the mountains!

Before you decide to head off and explore the gorgeous mountains, lakes, towns, and cities around Canada it’s important to have the right equipment. Of course, it’s likely you’ll have most of the basics already but there are some common items people forget that I never travel without.

Crampons: In winter, crampons are super handy, but what people don’t realize is that they come in handy in summer too. In fact, up until mid-July, you can still expect icy conditions in the mountains. The pair I use is only $37 CAD and they have lasted me 3 seasons so far!

Waterproof shell: Most people will have this item but I thought I’d include it anyway since it’s so handy in Canada. The Columbia waterproof jacket is a lightweight windproof jacket that will seriously save you in many situations. The best part, though? It comes in pink!

Bear bells: These are a must, and for the price, you shouldn’t hike without them. The bear bells I use are only $9 CAD and they come with a silencer (a must) so you can easily travel with them.

Scent-proof bag (for bears): Most people think you only need to keep the smell of food away from you when you’re overnight camping. However, bears can smell the food in your bag while you’re hiking and the best way to avoid an encounter is to use a scent-proof bear bag. Basically, you put your food in the bag and the bear cannot smell it while you’re hiking. This is one item most people never have (I never hike without it) but it could save you and the bear.

Buff: I love my buff! Seriously, I go nowhere without it both in winter and summer. There are a few brands around but I always buy the original Buff (you know, the one from Survivor!) They’re a little more expensive but the material is good quality and both breathable and quick drying.

Dry bag: I have expensive camera equipment, so I always travel with a dry bag large enough to fit some of my equipment. It can be a camera, book, binoculars, or even my keys. Regardless, a dry bag gives me peace of mind! The MARCHWAY bag is really good quality, and when not in use, takes up only a small amount of room.

Binoculars: I love my binoculars! Seriously they have come in handy so many times, especially when I’m looking for wildlife. The best part is, I use a set that only costs $25 CAD and they serve my basic needs without any issues!

Before you go…

girl playing a game in Galaxyland in West Edmonton Mall

Thanks for reading! I hope you enjoy exploring all that West Edmonton Mall has to offer!

The West Edmonton Mall is full of activities for the whole family, and it’s not just about the shopping. You can plan an entire getaway here.

I hope that our blog about the best things to do in West Edmonton Mall has proven helpful. If so, be sure to check out our other blogs about some popular destinations in Alberta including:

Retail Profile: West Edmonton Mall Phase 1 and Phase 2 During COVID-19

Ice Palace at West Edmonton Mall – Photo by Matthew at Best Edmonton Mall

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Retail Insider continues its Photo Tour series of Canadian Malls to provide a glimpse into shopping malls across Canada which may be less frequented due to the COVID-19 pandemic. This edition is the first of a two-part photo tour of the West Edmonton Mall in Edmonton, Alberta. As West Edmonton Mall (WEM) is the largest mall in Canada, with over 800 retailers, attractions, and experiences, this edition focuses on Phase 1 and Phase 2 of the shopping centre.

In 2019, Christopher Lui wrote a fantastic article which detailed the attractions and retailers that would be joining the lineup. This photo tour won’t be duplicating that information, but instead will be adding context into the current situation that is impacting the mall and retailers.

We have partnered up with Matthew from Best Edmonton Mall for the images that are used in this photo tour. He visited the mall on December 22nd, 2020 and we wanted to share his experience.

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The West Edmonton Mall Map – Click for the Interactive website

Breaking Up West Edmonton Mall into Pieces for the Tour

One of the more challenging parts of the photo tour was to bring 5.3 million square feet of shopping centre to our loyal Retail Insider readers. As a result, we split West Edmonton Mall into two mall tour articles, one will be run today and the second can be found here.

  • Phase 1 and Phase 2 (Part One/this article): Completed in 1981 and 1983 respectively; and : Completed in 1985 and 1999 respectively.

All four phases have two retail levels which we’ll cover from the ground (level 1) up (level 2). As always, the mall tour will progress through the mall in ‘tour zones’. Each zone will highlight the main retail tenants and a selection of other retailers with related links to other Retail Insider articles. This is not an exhaustive listing as the shopping centre has over 800 retailers and our apologies to any retailers we may have overlooked.

Lower Level Overview at West Edmonton Mall, Phases 1 and 2

WEM (Phase 1 and Phase 2) – Lower Level – Tour Zones

The lower level for Phase 1 and Phase 2 of the West Edmonton mall tour was densely packed with retailers. For an orderly wander through the shopping level, the ground floor was grouped into five ‘tour zones’:

  • Lower Right Zone (Red) in Phase 1
  • Upper Right Zone (Blue) in Phase 1
  • Centre Zone (Yellow)
  • Lower Left Zone (Burgundy) in Phase 2
  • Upper Left Zone (Green) in Phase 2

West Edmonton Mall, Lower Level, Lower Right Zone in Phase 1

WEM (Phase 1 and Phase 2) – Lower Level – Lower Right Tour Zone

Starting off our tour in West Edmonton Mall’s Phase 1, the lower right tour zone is anchored by Winners and HomeSense. The Winners/HomeSense space as well as several spaces in the mall started off as an Eaton’s department store which shut in 1999 amid the chain’s bankruptcy. It was eventually turned into a Target store which opened in 2013 and closed in early 2015. The wing struggles with foot traffic compared to the ‘centre run’ of the mall, though the massive Winners/HomeSense has become a draw.

Bronze Whale Statue at West Edmonton Mall

Bronze Whale Statue – Photo by Matthew @ Best Edmonton Mall

The Whale sculpture, a favourite decades ago in the second phase of the mall, was moved to Phase 1 a couple of years ago and was recently relocated from the north to the south side of the wing. Many children have climbed into the mouth of the sculpture over the years, as described in the video below.

Select retailers in this tour zone include:

  • Your Dollar Store with More
  • Cleo (related article Parent Companies for Jack & Jones, Bootlegger, Cleo, and Ricki’s File for Bankruptcy Protection in Canada from June 2020)
  • Sahar Jewelers
  • Mobile Klinik (see related article Mobile Klinik Professional Smartphone Repair Plans Major Expansion Post-TELUS Acquisition from July 2020) (related article Bentley Leathers Exits Court Protection After Successful Restructuring Proceedings from December 2019)
  • The Shoe Company (related article Q&A with Mary Turner, President of DSW/Designer Brands Canada from June 2020)
  • DeSerres
  • Hallmark (related article Hallmark Announces Canadian Store Expansion Amid Increasing Personal Card Purchases from December 2020)
  • WareHouse One (related article Warehouse One’ Increases Mall Presence in Western Canada Amid Strategy Shift from February 2020)

West Edmonton Mall, Lower Level, Upper Right Zone, Phase 1

WEM (Phase 1 and Phase 2) – Lower Level – Lower Right Tour Zone

Hudson

Hudson’s Bay West Edmonton Mall December 2020 Holiday – Photo by Best Edmonton Mall

Hudsons Bay West Edmonton Mall

Hudsons Bay West Edmonton Mall

Hudsons Bay West Edmonton Mal

Hudsons Bay West Edmonton Mall

The “Upper Right” tour zone on the lower level at West Edmonton Mall has the Centre Stage and its main anchor is Hudson’s Bay. The Hudson’s Bay store is about 165,000 square feet and could use a renovation. Hudson’s Bay is one of the original anchors of West Edmonton Mall, along with Eaton’s and Sears. In 1985 Woodward’s joined them over in Phase 3, and Bretton’s opened in 1987 not long after.

Related articles for Hudson’s Bay include:

  • Hudson’s Bay (related article Brief: Hudson’s Bay Receives Eviction Notices from Malls, Banana Republic Shutters on Bloor from October 2020)

Select retailers in this Phase 1 tour zone include:

  • Eddie Bauer(related article Eddie Bauer to Replace Robson Street French Connection from January 2016)
  • Hansel and Gretel
  • SoftMoc Shoe Rack
  • La Vie en Rose Outlet (related article La Vie En Rose Bucks Trend as it Rapidly Expands Storefronts from April 2019)
  • McBain Camera
  • Stokes (related article Stokes to Permanently Close 40 Store Locations in Canada from May 2020)
  • Rosenoir Leathers Elite
  • Tip Top Tailors (related article Menswear Retailer “Tip Top” Debuts New Store Concept Amid Reinvention Expansion from April 2019)

Eddie Bauer at West Edmonton Mall

McBain Camera at West Edmonton Mall

Mayfield Toyota Opening 2021 – Photo by Matthew at Best Edmonton Mall

Mayfield Toyota is scheduled to open July 1 of this year — we were the first to report on the interesting development. Included will be a 117,000-square-foot automotive centre, a new 200,000-square-foot multi-level parking structure and service detail centre, and valet parking throughout the mall.

Clustered to the left (on the map above) of Centre Stage is a grouping of jewellers, including:

  • Paris Jewellers (related article Paris Jewellers Opening New Storefront Despite Pandemic from November 2020)
  • Peoples Jewellers (related article Hundreds of Stores to Close in Canada in Early 2020 [Analysis] from January 2020)
  • HP Jewellers
  • Charm Diamond Centres
  • Prestige Jewellers
  • Jewellery Boutique

Paris Jewellers at West Edmonton Mall

The centre stage has been home to performances and other exhibits over the years. In years past a large water fountain was located there.

West Edmonton Mall, Lower Level, Centre Zone

WEM (Phase 1 and Phase 2) – Lower Level – Centre Tour Zone

The “Centre” tour zone on the lower level at West Edmonton Mall has one of two mall food courts as well as one entrance to Galaxyland Amusement Park. Key retailers in this zone include Miniso, Urban Planet, and Mark’s. Related articles for the key retailers include:

  • Miniso (related article Miniso Canada Investors Protest Chinese Parent Company from October 2020)
  • Urban Planet (related article Will Primark Enter Canada After the Exit of Forever 21? from February 2020)
  • Mark’s, 20,500 square feet (related article Canadian Retailer ‘Mark’s’ Launches New Mall Concept Store [Photos] from August 2019)

Select retailers in this tour zone include:

  • International Clothiers
  • Pseudio
  • Torrid (related article Plus-Sized Retailer Torrid Plans Up to 50 Canadian Locations from September 2015)
  • Bootlegger (related article Parent Companies for Jack & Jones, Bootlegger, Cleo, and Ricki’s File for Bankruptcy Protection in Canada from June 2020)
  • Foot Locker / House of Hoops (related article Foot Locker Opening 2 “Community Power Store” Flagships in Canada from December 2020)
  • Disney Store
  • Drive
  • EB Games
  • Champs Sports
  • Pandora (related article Pandora Jewellery Launches First-in-Canada Concept Store in Montreal [Photos] from July 2020)
  • Michael Hill (related article Michael Hill Jewellers on Track for 100 Canadian Stores from August 2017)
  • Game On Sports

Champs Sports at West Edmonton Mall

Drive! at West Edmonton Mall

Galaxyland Entrance at West Edmonton Mall

Food Court at West Edmonton Mall

Pandora at West Edmonton Mall

This area at times can get quite busy and some retailers and foodservice businesses see exceptionally high sales. The Urban Planet store spans more than 16,000 square feet. Given the proximity to Galaxyland, this will be a popular part of the mall in the future as tourists return.

In 1987, upscale Ottawa-based department store Brettons opened a 45,000-square-foot store in the area where Mark’s, Urban Planet, and International Clothiers are located — the Brettons store closed in 1996 when parent company Comark went bankrupt. Prior to being occupied by Brettons, the space was a Safeway grocery store.

West Edmonton Mall, Lower Level, Lower Left Zone in Phase 2

WEM (Phase 1 and Phase 2) – Lower Level – Lower Left Tour Zone

The “Lower Left” tour zone on the lower level at West Edmonton Mall has the Ice Palace skating rink featuring activities such as public skating, competitions, hockey games, and exhibits where the ice is covered over. For years, Entrance 48 at the south end of this section of the mall was the busiest because of the adjacent bus loop. Key retailers in this zone include Artizia, Urban Outfitters, and West 49. Related articles for the key retailers include:

Select retailers in this tour zone include:

  • Below the Belt (related article Roots Continues Multi-Year Global Expansion with New Stores in Canada and Abroad [Feature] from May 2019)
  • Kids Foot Locker
  • LUSH Cosmetics (related article LUSH Cosmetics Implements ‘People First’ Phased Reopening of Stores in Canada from June 2020)
  • Zwilling (related article Fossil to Expand Canadian Operations as it Prepares to Open 2nd ‘Maker’ Concept Store from June 2019)
  • Boathouse
  • Hot Topic
  • Zumiez
  • La Senza

The Ice Palace has been a draw for years, and was sponsored by Mayfield Toyota to such an extent that the auto dealership got naming rights. Mayfield Toyota has since partnered with the mall to construct a massive showroom and service/parking facility as well as valet parking and car detailing.

Canada’s first Forever 21 opened in this part of the mall in 2002. The store shut last year amid a company bankruptcy and the 22,450-square-foot space is now occupied by West 49.

Some retailers in this part of the mall do exceptionally well, including Sephora and Aritzia which are particularly successful.

West Edmonton Mall, Lower Level, Upper Left Zone Phase 2

WEM (Phase 1 and Phase 2) – Lower Level – Upper Left Tour Zone

The “Upper Left” tour zone on the lower level at West Edmonton Mall has another entrance to Galaxyland with key retailers in this zone including Guess! and Ardene. Related articles for the key retailers include:

  • Guess! (related article Mass Store Closures in Canada Escalate Significantly Amid COVID-19 Pandemic [Update] from March 2020) (related article Canadian Fashion Retailer ARDENE Launches 1st Menswear Line [Photos] from August 2020)

Select retailers in this tour zone include

  • The Body Shop (related article The Body Shop Launches New Eco Store Concept in Canada from March 2020)
  • Games Workshop
  • Dollarama (related article Dollarama Reaches Store Count Milestone from December 2015)
  • Crunch Fitness

West Edmonton Mall (Phase 1 and Phase 2): Upper Level

WEM (Phase 1 and Phase 2) – Upper Level – Tour Zones

Moving up in our West Edmonton mall tour of Phase 1 and Phase 2, the upper level has been divided into four tour zones for this article:

  • Lower Right Zone (Red) Phase 1
  • Upper Right Zone (Blue) Phase 1
  • Centre Zone (Yellow) Phase 2
  • Left Zone (Green) Phase 2

West Edmonton Mall, Upper Level, Lower Right Zone, Phase 1

WEM (Phase 1 and Phase 2) – Upper Level – Lower Right Tour Zone

The “Lower Right” tour zone on the upper level at West Edmonton Mall features an entrance into entertainment concept ‘The Rec Room’. Key retailers in this zone included Harry Rosen and buybuy BABY. Related articles for the key retailers include:

  • Harry Rosen, 12,600 square feet (related article Harry Rosen’s Youthful Perspective and Innovation Push In 2021: Interview with CEO Larry Rosen from January 2021)
  • buybuy BABY
  • The Rec Room (related article The Rec Room to Open in Former Target Space at Square One from May 2017)

Select retailers in this tour zone include:

Buybuy BABY is part of the former upper level of the mall’s former Eaton’s store which became a Target, as discussed above.

Some are surprised that Harry Rosen is located in this part of the mall. Luxury retailers are mostly located near Louis Vuitton in Phase 3. Several years ago CEO Larry Rosen explained how Phase 1 was strategic so that his male customers could find parking and pop in and out of the store. At one time competitor Henry Singer was so successful that Rosen considered exiting the Edmonton market, though times have changed.

The Rec Room, spanning nearly 100,000 square feet over two levels, opened in August of 2017. The expansion was intended to be a Holt Renfrew store and was being built on spec while negotiations with the retailer were ongoing. A deal never happened and The Rec Room was instead built-out.

West Edmonton Mall, Upper Level, Upper Right Zone, Phase 1

WEM (Phase 1 and Phase 2) – Upper Level – Lower Right Tour Zone

The “Upper Right” tour zone on the upper level at West Edmonton Mall has another entrance to Hudson’s Bay which we mentioned being accessible from the lower level as well. Other key retailers in this zone include The Brick, DSW Designer Shoe Warehouse, and Maison Birks. Related articles for the key retailers include:

  • The Brick (related article ‘The Brick’ Launches Expansion with Innovative Flagship Store Prototype [Photos] from September 2019)
  • DSW Designer Shoe Warehouse (related article DSW Designer Shoe Warehouse Launches Unique Shop-in-Stores from November 2018)
  • Maison Birks (related article Maison Birks Unveils Impressive Updated Manulife Centre Mink Mile Flagship [Photos] from April 2019)

Select retailers in this tour zone include:

  • Sleep Country Canada (related article Sleep Country Canada Continues Rapid Expansion Amid Market Domination from October 2019)
  • Rocky Mountain Soap Co. (related article Rocky Mountain Soap Company to Launch Retail Expansion from July 2017)
  • LensCrafters
  • DaniaDown Home
  • Famous Footwear
  • The Source
  • Bellissima Fashions
  • Purdy’s Chocolatier
  • Merle Norman Cosmetics

This wing in the mall, like much of Phase 1, is quieter than the centre of the mall. In the 1990s Alfred Sung operated stores in this section of the mall including ‘Alfred Sung’ and ‘Alfred by Alfred Sung’, the latter featuring menswear as well as women’s fashions.

West Edmonton Mall, Upper Level, Centre Zone

WEM (Phase 1 and Phase 2) – Upper Level – Centre Tour Zone

The “Centre” tour zone on the upper level at West Edmonton Mall has several international brands including Apple, Lululemon, and Samsung. Related articles for the key retailers include:

  • Apple (related article Apple Opens Massive Store at CF Toronto Eaton Centre [Photos] from December 2019)
  • Lululemon (related article BRIEF: J. Crew Shuts All But 1 Store in Canada, Lululemon Expanding Flagship from September 2020)
  • Samsung (related article Samsung ‘Business TV’ Video Screens Meeting Growing Need for Contactless Communication in Local Retail Businesses from December 2020)

Lululemon at West Edmonton Mall

Hugo Boss at West Edmonton Mall

Select retailers in this tour zone include

  • Hillberge & Berk
  • Hugo Boss(related article Hugo Boss Expands Canadian Presence with Ecommerce Site Launch from August 2020) (related article President of Arc’teryx Urges Apparel Industry: Don’t Save Sinking Supply Chain by Pushing Garment Workers Overboard from December 2020)
  • Icebreaker (related article Icebreaker Merino Wool Continues ‘TouchLab’ Retail Expansion in Canada from September 2018)
  • Hollister
  • American Eagle
  • Bluenotes (related article US Retailer Aéropostale to Re-Enter Canada with Aggressive Growth Strategy from November 2019)
  • Suzy Shier (related article Engaging in a Noisy World: the Case for Suzy Shier from October 2019)
  • Oakley
  • Ricki’s
  • RW&Co (related article RW&CO Launches New Store Design [Photos] from July 2017)
  • Laura (related article Laura Canada Revamps Stores, Expands Chains from June 2019)
  • Melanie Lyne
  • Aldo Shoes(related article Canadian Footwear Retailer ALDO Files for and Obtains Creditor Protection from May 2020)
  • Browns Shoes (related article Browns Shoes Maps Out Early 2019 Store Expansion Amid Continued Success from January 2019)
  • ECCO Shoes (related article ECCO Shoes Continues Canadian Expansion with 7 Stores in 2018 from May 2018)
  • Saje Natural Wellness (related article Saje Natural Wellness Continues with Store Openings After Rapid Expansion from April 2019)
  • Levi’s
  • Steve Madden
  • Sketchers
  • Van’s

Some retailers in this section of the mall do extremely well. While Apple doesn’t reveal store sales numbers, sources say that the West Edmonton Mall store did over $50 million in sales in 2019. Lululemon also sells tens of millions of dollars annually at West Edmonton Mall. Hugo Boss recently renovated its West Edmonton Mall store featuring the brand’s newest design, similar to the Yorkdale location in Toronto.

In the photo below, glass art work hanging from the ceiling is meant to depict oil droplets.

West Edmonton Mall, Upper Level, Left Zone

WEM (Phase 1 and Phase 2) – Upper Level – Left Tour Zone

The final tour zone for our West Edmonton Mall tour of Phase 1 and Phase 2 is the ‘left zone’ on the upper level. The entrance to the Starlight Casino is located in this zone as well as UNIQLO, Sephora, Zara, and Anthropologie. Related articles for the key retailers include:

Select retailers in this tour zone include

  • Swarovski (related article Swarovski Sees Opportunity for Further Expansion in Canada in 2018 from January 2018)
  • Jack & Jones (related article Parent Companies for Jack & Jones, Bootlegger, Cleo, and Ricki’s File for Bankruptcy Protection in Canada from June 2020)
  • Abercrombie & Fitch (related article Abercrombie & Fitch to Open 1st Vancouver Location from April 2015)
  • Reitmans (related article Interview: Reitmans President Discusses Diversity Campaign & Company’s Restructuring Post-Filing from August 2020)
  • 7 For All Mankind
  • Marshalls (related article Marshalls Continues Aggressive Canadian Store Expansion from November 2016)

Kiehl's at West Edmonton Mall

Swarovski at West Edmonton Mall

Old Navy at West Edmonton Mall

A unique Swarovski store is contained in a rounded retail space that years ago was an aquarium featuring exotic sea creatures. Several were located throughout the mall. Marshalls is a popular draw and opened in the summer of 2018 in part of the former Zellers space in the mall.

Starlight Casino at West Edmonton Mall

Starlight Casino at West Edmonton Mall

Wrap Up of West Edmonton Mall (Phase 1 and Phase 2) Photo Tour

And that’s a wrap! Join us tomorrow for a tour of Phases 3 and 4 of West Edmonton Mall, which are the two newest phases and house a wide range of retailers from luxury brands such as Louis Vuitton and Saint Laurent to the innovative Simons anchor store. We hope you enjoyed this tour which took a considerable amount of work to put together.

Thank you again Matthew from Best Edmonton Mall who supplied photos for this article.

Interested in Seeing More West Edmonton Mall Photos

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2 COMMENTS

Brettons was based out of Toronto and it was owned by Comark not Dylex.

Thanks for an interesting tour. I’ve never been to the West Edmonton Mall, but it has an international repute. Judging from the variety and concentration of retailers, attractions, and the sheer square footage, it’s a wonder that other retail centres still exist and thrive (much less Whyte Avenue) in the vicinity of this gigantic retail vortex. It may not quite be The Mall That Ate Edmonton, but it is certainly the alpha fortress commercial circus of the city. The chief casualty is downtown Edmonton which seems to have a lot in common with downtown Winnipeg. Both are struggling city centres bereft of the retail activity found in the hearts of Toronto, Vancouver and Montreal. But Edmonton is, in this respect, more typical of North American cities than those three. The commercial centre of gravity in most have shifted away from downtowns to big, regional West Edmonton equivalents that can be found in almost every large metropolitan area on the continent. They may not be quite as large and comprehensive, but they dominate their markets with the most desirable stores and amenities, and command premium leases. I notice that among your shopping mall profiles, you have also included surveys of Vancouver’s luxury zone, and Toronto’s Bloor/Yorkville. I find downtown street-oriented shopping districts that continue to endure even more intriguing than malls as the former are now atypical and relatively few remain in this era of sprawl and booming e-commerce. I’m fascinated by Central Montreal and Rue Sainte Catherine in particular. Montreal is of course subject to the same commercial trends that have swept other North American metros including the evolution of successful fortress malls like Carrefour Laval, Quartier Dix/30, Fairview Pointe Claire, and the still-in-developement Yorkdale equivalent Royalmount. All of those would be a good subject for a future tour/profile but the ongoing evolution of the now-struggling Sainte Catherine Street is also worth a survey. The challenge of maintaining its vitality in the face of suburban competition, Coronavirus restrictions, empty office buildings and hotels, disruptive construction, and shifting public taste would provide an illuminating portrait of the situation that retailers in particular and cities in general are facing everywhere.

Source https://destinationlesstravel.com/things-to-do-in-west-edmonton-mall-attractions/

Source https://destinationlesstravel.com/things-to-do-in-west-edmonton-mall-attractions/

Source https://retail-insider.com/mall-tours/2021/01/photo-tour-west-edmonton-mall-phase-1-and-phase-2-during-covid-19-december-2020/

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